Story-driven communications for international organisations, cultural initiatives and design-led innovation
I’m a senior communications and marketing professional with a data mindset and a strong focus on story-driven communication in international contexts. I work across industries, leading omni-channel communication strategies and campaigns for internal and external stakeholders, with experience spanning design, cultural diplomacy, and global collaboration.
Nordic Market Expertise
Understanding audiences, tone, stakeholder expectations, sustainability narratives, and institutional contexts in Sweden and the Nordics.
Global Brand & Market Expansion
Launching and scaling brands internationally, from global campaigns to localized execution across markets.
Strategic Communications
Helping clients create meaningful, human-centered content and campaigns that turn into business, both for internal and external audience.
PR and Media Relations
Reliability and high professionalism in handling public relations, even in the case of crisis communication.
Social media
An impactful social media presence is key for effective PR. To achieve this, I focus on the target audience, clear objectives, and tailored content that drives engagement.
Events
Speaking opportunities at prominent conferences, C-suite events, festivals, and creative marketing activities are my bread and butter—well, my olive oil!
KPI and data
KPIs and data empower me to make informed decisions and adjust strategies in alignment with business goals.